Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less
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منابع مشابه
Engaging Stakeholders through Twitter: How Nonprofit Organizations are Getting More Out of 140 Characters or Less
140 characters seems like too small a space for any meaningful information to be exchanged, but Twitter users have found creative ways to get the most out of each Tweet by using different communication tools. This paper looks into how 73 nonprofit organizations use Twitter to engage stakeholders not only through their tweets, but also through other various communication methods. Specifically, i...
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ژورنال
عنوان ژورنال: Public Relations Review
سال: 2012
ISSN: 0363-8111
DOI: 10.1016/j.pubrev.2012.01.005